With a diverse range of events to promote, each graphic was carefully crafted to effectively promote to the target audience. Each design is created to suit the nature of each event; some have a serious tone, resulting in a design that is straightforward and heavily reliant on typography, while for lighthearted events, the design process allows for greater creative freedom, incorporating playful elements and colors to resonate with the audience.

The graphics were designed during my time with the Illinois State University Dean of Students Office and my internship with the Town of Normal. Each event caters to different age groups, with some specifically tailored for a college-aged audience, while others aim to engage families or an adult-aged demographic. This ensures that each design not only captures the essence of the event but also resonates effectively with its intended audience.

Each design was resized for digital signage of various screen sizes, social media posts, and flyers for print.