What originally started as simply designing a series of icons grew into a branding project for a new program on Illinois State University’s campus to help connect students in need to the resources available to them. The icons were incorporated into business cards and informational signage. Then they were reformatted for apparel, giveaway items, a black/white planner ad, and a promotional poster.

Learn more about the program and view their website at deanofstudents.illinoisstate.edu/services/student-navigator or about.illinoisstate.edu/basicneeds.