Tasked with creating a ‘speculative’ brand, program, or company, I wanted to create a new type of college program. University for You was created with "leaders of the future, students of now" in mind. Within this program, students would attend a colleges/universities in the North, East, South, and West for a year, and each would be chosen due to their excellence in each specific major. The goal of the program is to help students learn from the best faculty, study with a wide variety of students, and experience a variety of locations and cultures.

Print materials included a marketing booklet that would be handed out by high-school guidance counselors to students advertising the program; and a program/degree card, specifically for graphic design majors, detailing the 'travel' path of the program and what students could look forward to while pursuing that major; a program acceptance package, including a letter and folder; and a business card for a Director of Admission.

An Instagram account was created with a variety of posts to advertise the program and a “Day In My Life” story highlight, detailing what a student’s day-to-day life might entail. Other designed tchotchkes were t-shirts, keychains, and mousepads that would be advertising giveaways for admitted and prospective students.

Flip through the University For You brand guidelines // Check out the corresponding Instagram account (@U4U_Admissions)

Selected for the 2024 Student Annual, a juried exhibition of student work at Wonsook Kim College of Fine Arts, Illinois State University